Miu Miu is all about the power of contradictions, surprises, conceptual short-circuits: the result is sensual as it is intellectual.

Avant-garde, often provocative, never obvious, Miu Miu is characterized by a very strong identity and an independent creative development. Stressing both couture savoir-faire and playful experimentalism, Miu Miu explores fashion with a capital F, giving elegance and sophistication a twisted meaning.

Turning fashion into a state of mind, Miuccia Prada has built a world around Miu Miu.