Gap is a celebration of the true spirit of individuality. Gap’s casual lifestyle is an attitude, a mindset, an approach to life. It means being informal, living life without pretense and being relaxed-in any setting. Everything Gap does is compelling and evolving with newness, but in a Gap way. Since 1969, when San Francisco property developer Donald G. Fisher founded the first Gap store, Gap continues to transcend clothing and fashion trends by making it easy for people to express their personal style. Gap’s modern, classic style and innovative approach to advertising has established the company as an iconic brand. The Gap brand includes clothing and accessories for men and women, GapKids and babyGap.