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McDonald’s Brand Promise is “simple, easy enjoyment” and it always delivers on its promise. It specializes in bringing the family great enjoyable moments in a simple and easy way. The 4 key pillars that sets McDonald’s apart is quality, service, cleanliness, and value. Add to that, complete transparency, an unparalleled sense of social responsibility, variety that caters to all, relevance, and you get what makes McDonald’s the people’s favorite quick service restaurant.

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